Introduction
Are you tired of screen time, and online marketing for your travel blog? Don’t underestimate the value of offline promotion. In this travel blog, I will share with you how to get offline traffic using mouth-to-mouth marketing.
Find your tribe
Check out popular hubs, local meetups, and events to know where you can find your potential audience. If you focus on digital nomads visit co-working spaces, co-living, and remote working cafes. When your reader is a surfer then visit surf shops, surf hostels, surf schools, and popular places where surfers gather. Just go out there and connect!
Word of mouth
“The best way to get my first comments for my travel blog was using mouth-to-mouth marketing”. Just call your friends, meet up, and go out there offline to network and gain some new loyal readers that are interested in your travel blog. Visit hubs where your audience hangs out…
Your personal brand
When you meet up with your potential audience think about representing yourself as your travel blog brand. If you are a surf photographer don’t wear a Gucci belt and suit, and if you are a business videographer don’t arrive in flip-flips and pink swimming shorts. Do you understand what I want to say?
Tone of voice
Try to listen to others… Ask questions about their pain points, struggles, and dreams. Keep the promotion of your travel blog, and what you have to offer short and simple. If you force it no one will be motivated to visit your travel blog or look at your services, and products.
Business cards
A perfect way to represent the brand of your travel blog is by sharing a physical business card. Imagine a well-crafted paper design with your social media link or a platinum card with a QR code to visit your travel blog. Networking events, co-working spaces, and meetups. Be ready to show your travel blog with one click.
Your signature
If I told you that I was an Excel administrator at Alphabet you wouldn’t be interested to know more about me. But if I told you that I support astronauts to go to Mars? You already forgot the pina colada drink in your hand. Promote your travel blog with one sentence. Others will remember it!
Host events
The best way to keep all the cards in your hands is to be the dealer. That means if you organize an event yourself you will be the main attention and you can decide the flow, and topic of the evening. Think about workshops about drone videography or photo exhibition in Japan. You will attract others and promote your travel blog.
Media publication
You will not only find attention online but you can also reach out to printed media like travel magazines, and newspapers, give interviews, radio, and participate in live shows that are offline. Try to find out where journalists and writers of your potential media hang out so you can approach them with a pitch.
Travel Blogging Academy
Would you like to bring your travel blog to another level? Become a story hunter! Join our tribe of creative individuals to grow together in a like-minded community. We don’t only operate online but meet also in real life. Are you ready for your call to adventure?
Check out The Travel Blogging Academy!
Travel Blogging Academy
How would you promote your travel blog offline?
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